Rob Weissberg is an experienced media research professional currently serving as the Director of Cross Platform Sales Research at CNN since September 2017. In this role, Rob oversees daily research tasks for CNN and its subsidiary networks, provides strategic insights for advertiser retention and acquisition, and leads projects on ad effectiveness for cross-platform campaigns. Previous positions include Head of Research & Analytics at beIN MEDIA GROUP, where Rob managed cross-departmental data requests and conducted brand health research, and Vice President of Research at Discovery Communications, where oversight included multiple channels and audience forecasting. Rob's career began at The WB Television Network as Director of Ad Sales Research, contributing to the launch of the network and its advertising strategies. Rob holds a Bachelor of Science in History from SUNY New Paltz.
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