Samara Mackereth

Samara Mackereth is a digital content leader known for building scalable video and audio strategies that enhance audience engagement and revenue growth. With a comprehensive background in video and audio production, project management, and editorial judgement, Samara has held key positions including Head of Video at HuffPost UK and Senior Director of Video Editorial at CNN. They have demonstrated their expertise as a producer and project manager at various organizations, including NBC News and ABC News, and currently serve as Head of Video & Audio at Which? while pursuing a certificate in Project Management and Executive Management from Cornell University. Samara holds a Master’s Degree in Broadcast Journalism from Boston University and a Bachelor's degree in Communication and Media Studies from the University of Minnesota Duluth.