Lathan Jacobs is an accomplished Commercial Director with extensive experience in global commercial strategy and operations. Currently serving at CNTXT AI since August 2024 and at Locai from November 2023 to January 2025, Lathan previously held the position of Head of Global Commercial Strategy & Operations at Deliveroo for seven years. Key achievements at Deliveroo include the development of partner self-serve marketing tools that led to significant cost savings and increased partner satisfaction, as well as the implementation of a consumer refund adjustment charge framework. Lathan also managed a sizable team to enhance efficiency and partner retention and pioneered a revenue recovery policy. Lathan holds a High School Diploma from Grey College and a degree in Physical Sciences and Sport Management from Planet Fitness Academy.
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