COACH A is an executive coaching firm dedicated to supporting companies in their organizational transformations.

Our unique Systemic Coaching™ approach centers on the interrelationships between people, using dialogue as a foundation to drive organizational development. This approach supports the entire organization in its continuous evolution and transformation.

Founded in Japan 1997 (formerly known as Coach 21), COACH A has been a pioneer, contributing to the widespread adoption of coaching. Approximately 80% of our clients are large corporations listed in the Prime Market of the Tokyo Stock Exchange. We are also committed to developing coaching professionals and have trained over 10,000 coaches to date.

In 2008, COACH A established a research-focused division called the Coaching Research Institute, offering cutting-edge evidence-based coaching services globally. Leveraging extensive data from our coaching experiences, we are actively involved in academic research and initiatives to visualize the outcomes of coaching.

With offices in Tokyo, New York, Shanghai, Hong Kong, and Bangkok, we offer coaching to various organizations in both private and public sector. We continue to bring new coaching innovation to support leaders in various organization to co-create changes inside-out. Including our acquisition of Coach U, a leading coach training institution, in 2019, we are committed to expanding our global network.

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