𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐋𝐚𝐮𝐧𝐜𝐡𝐩𝐚𝐝 𝐀𝐜𝐚𝐝𝐞𝐦𝐲 — 𝐁𝐮𝐢𝐥𝐝 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐬 𝐬𝐭𝐫𝐨𝐧𝐠 𝐚𝐬 𝐘𝐎𝐔.

You don't lack passion. What you need is structure, clarity and a brand that works as hard as you do. We created 𝐭𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 & 𝐁𝐫𝐚𝐧𝐝 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐖𝐨𝐫𝐤𝐛𝐨𝐨𝐤 a practical, self-paced guide for coaches and entrepreneurs ready to turn their expertise into a confident, profitable business.

Work through all four building blocks from start to finish, or pick the one most relevant to where you are right now. Your pace, your way.
🧱 𝐁𝐥𝐨𝐜𝐤 1 — 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬
Map your business model, define who you serve and build the strategic foundation your brand needs to thrive.
🧱 𝐁𝐥𝐨𝐜𝐤 2 — 𝐕𝐚𝐥𝐮𝐞𝐬, 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬, 𝐌𝐢𝐬𝐬𝐢𝐨𝐧 & 𝐕𝐢𝐬𝐢𝐨𝐧
Uncover what drives you, articulate your purpose, and craft a mission, vision and elevator pitch that clients remember.
🧱 𝐁𝐥𝐨𝐜𝐤 3 — 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 & 𝐕𝐢𝐬𝐮𝐚𝐥 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲
Translate your purpose into a tangible brand — name, colours, typography, imagery and guidelines that make you instantly recognisable.
🧱 𝐁𝐥𝐨𝐜𝐤 4 — 𝐁𝐫𝐚𝐧𝐝 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭
Bring it all together. Align your brand and business across every client touchpoint, from awareness to loyalty.

You can find the workbook directly 𝐨𝐧 𝐨𝐮𝐫 𝐬𝐢𝐭𝐞 or through 𝐌𝐲 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐓𝐨𝐨𝐥𝐤𝐢𝐭 — a trusted resource platform for coaching professionals.
👉 www.launchpadacademy.my.canva.site
👉 www.mycoachingtoolkit.com

Want to go deeper? Johanna & Maja offer personalised consultation sessions to support you through the workbook — whether you work through it all together or focus on the blocks most relevant to you.

Your future clients are already looking for you. Let's make sure they can find you.
📩 hello@majaseggerman.com & johanna@lundgren.com

Coaching Launchpad Academy (CLA)

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