It is impossible to talk about the past 30 years of history in Canadian music without mentioning Coalition Music. As thought leaders within the Canadian music industry, Coalition Music co-founders Eric Lawrence and Rob Lanni are the architects of a business built on the singular core belief that the artist is the most important person in the music industry and should have the reins to develop an empowered, confident career.

As an artist management company and an independent record company, Coalition Music boasts past and present partnerships with some of Canada’s most lauded artists that have sold over fifteen million albums, with over 1 billion digital downloads and streams. Our Lady Peace, Simple Plan, Ikky, Preston Pablo, USS and Amanda Marshall are only a few of Coalition Music’s internationally successful clients.

Music

Coalition Music

Coalition Music's headquarters in Toronto, Canada

Co-Founders

Eric Lawrence

Rob Lanni

Mathew Fruitman

Devi Ekanand

This department focuses on promoting products and services through various marketing strategies and channels.

Marketing Department

This department focuses on the production and delivery of audio-visual content and educational resources.

Media and Education

This department manages promotional strategies and communication efforts to enhance brand visibility and engagement.

Marketing Communications

This department oversees the administrative and operational functions to ensure efficient office practices and effective label management.

Operations Management

The leadership team at Coalition Music has a collective experience working in various parts of the music industry, including touring, event management, sales and marketing, and artist development. They have also each pursued higher education in business and music-related fields. This experience and knowledge gives them a well-rounded perspective on the music industry and helps them to better understand the needs of artists and the challenges they face.

Coalition Music

Org chart

Teams

Marketing Department

Media and Education

Marketing Communications

Operations Management

Leadership Team

Offices

Coalition Music

Org chart

Teams

Marketing Department

Media and Education

Marketing Communications

Operations Management

Leadership Team

Offices

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