At COASEAN, we’re dedicated to helping our clients, from start-ups to government agencies, to capitalize on business opportunities.

We are the ASEAN market specialist to deliver deep local know-how expertise and network to help our clients to address their toughest challenges in venture into the ASEAN market since our establishment in the year 2012.

Goodhill Enterprise (S) Pte Ltd was incorporated in 1973 and has a factory with covered areas totaling 7,000sqm. It began as a trader in timber logs, sawmilling and the importing and exporting of timber wood, molding products, and sawn timber especially Ramin timber and has grown to be one of the largest distributors of Timber Doors in Singapore.

In 1989, Goodhill Enterprise (S) Pte Ltd began trading in Cambodia, and in 1993, Goodhill Enterprise (Cambodia) Ltd was established. Having 17 years of operations and experience, Goodhill has evolved to become one of the leading sales and distribution companies in Cambodia.

In 2006, the outdoor Merbau wood decking/flooring division was formed and in 2008 wood plastic composite (WPC) was incorporated into this division to provide customers with a wider range and choice of products. In between these two periods, the resources division was formed in 2007 to trade in coal, sand and granites.

In 2007, the resources division was formed to trade in coal, sand, and granites as well.

In 2009 under OEM the 'GOODHILL' brand of high quality Korean vinyl tiles was introduced. We are the main supplier in Singapore.

In 2012, Goodhill E-Biz Pte Ltd (Current COASEAN by Goodhill Korea Centre)was launched as a branch that focuses on business matching and exhibition services for Korean companies. Goodhill E-Biz Pte Ltd is a certified member of the Small and Medium Business Corporation(SBC) by the Korea Central Government and promotion agency 

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