Stuart Freer

Stuart Freer (MAICD) currently serves as the Chief Information and Digital Officer at Coates, focusing on leading technology and digital teams to transform customer and team experiences. With a robust background in digital transformation and technology strategy, Freer has held key positions, including Chief Digital & Technology Officer at Strandbags and Chief Digital and Data Officer at MECCA Brands. As the founder of Lithium Bayview Pty, Freer specializes in business strategy consulting and technology transformation. Freer's extensive experience includes roles at Coles, UNSW, and several high-profile companies in the retail sector such as Home Retail Group PLC and Currys plc, showcasing significant achievements in service delivery, infrastructure implementation, and digital innovation across diverse sectors. Freer holds a Bachelor of Science degree from De Montfort University.