James Lawrence is a strategic and results-driven executive with over 20 years of experience in commercial and financial leadership roles across global multinationals. Currently serving as the GM of Customer & Markets at Coates, they lead efforts in pricing, commercial analytics, and sales performance to optimize revenue growth. Previously, James held senior roles, including GM of Pricing & Intelligence at Coates and Senior Director of Commercial Finance Analytics at Carlson Wagonlit Travel, where they successfully delivered significant EBITDA growth across the APAC region. James holds a Bachelor of Business in Business/Managerial Economics from Swinburne University of Technology.
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