Lance Lucas

Lance Lucas is the Director of Protuning and R&D Calibrator at COBB Tuning, where they oversee business-to-business sales and support for COBB's commercial vehicle tuning software. With past experience in the building materials industry, Lance brings a passion for sustainable and clean technologies to the automotive aftermarket. They have also contributed to the engineering department by developing and validating engine management system tools while ensuring product compliance with EPA and CARB regulations. Lance holds an MBA in Innovation & Entrepreneurship and a BS in Business Administration with a focus on Marketing from the University of Oregon.