Steve McLaughlin

Steve McLaughlin is the COO and Co-Founder of Cobu, a social media company. Steve has held this position for 3 years and 11 months. Prior to Cobu, Steve was the CEO of BzzAgent, a global leader in the Influencer Marketing space. Steve successfully led the company to become a purpose & values led business, driving stronger business results, and successful sale of the business. BzzAgent was acquired by PowerReviews. Steve then became dunnhumby's Global Head of Advocacy in an expat role based in UK (5 years) consulting parent company Tesco. Steve created an industry leading customer influencer marketing platform for Tesco. Following dunnhumby's acquisition of BzzAgent, Steve became dunnhumby's Global Head of Advocacy in an expat role based in UK (5 years) consulting parent company Tesco. Steve created an industry leading customer influencer marketing platform for Tesco. Steve then took on the role of SVP, Client Services & Analytics for BzzAgent and successfully led BzzAgent's Client Services (Customer Success) and Analytics areas and US based post acquisition integration of BzzAgent into dunnhumby in 2011/2012. BzzAgent was acquired by dunnhumby in 2012. Prior to their work at BzzAgent and dunnhumby, Steve was the Vice President/Director, Strategy & Analysis at Digitas for 10 years. Steve started their career as a Marketing Analyst at Retail Growth Systems and then moved to Fidelity Investments as a Mutual Fund Analyst.

Steve McLaughlin attended Saint Anselm College and earned a BA in Business. Steve'sfield of study was Business Administration and Management, General. Steve attended college from 1991 to 1995.