sg

sherlyn gregory

Influencer Marketing Director at Cocokind

Sherlyn Gregory has over 6 years of experience in influencer marketing. In 2022, they began working as an Influencer Marketing Director for both Cocokind and Shareability. In 2020, Sherlyn took on the role of Head of Influencer Marketing at MoxieLash, where they were responsible for guiding the influencer marketing team to prospect, identify and engage with a network of new influencers aligned to the brand promise. sherlyn also monitored key result areas for the influencer marketing team and timed targeted promotions, paid and/or organic influencer activity. From 2016 to 2020, Sherlyn was the Senior Influencer Marketing Manager at Fashion Nova, where they developed, implemented and tracked return of social media marketing strategies across company channels. Prior to this, from 2015 to 2016, they were the Influencer Relations Social Media Manager at Svelte Tea & Co. LLC DBA Slender Tea Plus, where they led the social influencer program, identified and executed influencer partnerships, and tracked and analyzed all outreach performance.

Sherlyn Gregory attended California State University, Los Angeles from 2013 to 2017, where they studied Mass Communication/Media Studies.

Links

Previous companies

MoxieLash logo
Fashion Nova logo

Timeline

  • Influencer Marketing Director

    June, 2022 - present