Caleb Liao

Caleb Liao is a product marketer with a strong background in developing go-to-market strategies and translating technical features into compelling value propositions. They previously worked as a Business Development Representative at Collage HR, where they excelled in creating effective marketing tools and resources. As a Product Marketing Manager at Affinity.co, Caleb supported multiple launches and developed strategies for the team, while also holding positions at other notable companies such as Loopio and Jane.app. Currently, Caleb serves as a Senior Product Marketing Manager at Coconut Software, continuing to advance their expertise in the field. They are also pursuing a Bachelor of Arts in Mass Communication/Media Studies at the University of Toronto and a certification in Product Marketing from the Product Marketing Alliance.