Code and Theory
Manali Shah is an accomplished Interaction Designer with a strong background in user experience design and research. Currently at Code and Theory since April 2022, Manali previously contributed as a UX Designer/Researcher at UX Rescue where responsibilities included leading UX research for NGOs and collaborating on social media content. Prior experience includes working as a User Experience Designer at Young & Hungry Agency, conducting ethnographic research and usability testing, as well as roles at CHARPIE and More Mischief focusing on design and trend forecasting. Manali holds a Master of Arts in Human Computer Interaction from the Academy of Art University and a postgraduate degree in Fashion Designing and Clothing Technology.
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Code and Theory
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Code and Theory is a creatively-led agency that creates products, content and campaigns across physical and digital worlds. The agency has been helping brands tell stories and designing the systems that carry them since 2001. From redefining the publishing industry with clients like Los Angeles Times, Vogue, and Mashable, to creatingaward-winning marketing programs for brands like Burger King, Dr Pepper and Maybelline New York, to making physical products for startups like Prong and Outernet, Code and Theory is the creative agency for the new age.