Bakinam Sherif

Bakinam Sherif is a seasoned communications planner and strategist with extensive experience across various markets, including EMEA and the USA. Since May 2023, Bakinam has worked at code d’azur as a Comms Planner. Previously, from October 2021 to September 2023, Bakinam served as a Senior Strategist at Bakinam Sherif Strategy, where responsibilities included directing the retail e-commerce business for Seek Discomfort in Los Angeles and leading marketing initiatives such as the Seek Love and Medley/Reflections collections. Bakinam's career also includes roles at AKQA as Social Director and Senior Social Manager, digital marketing management at Sofitel Dubai Downtown, and creative strategy at Bee Media Group. Bakinam's educational background includes a Strategy and Planning Bootcamp at Miami Ad School, a Bachelor in Communication from Cairo University, and a year of study in Communication and Media Studies at DePauw University.