Jan Šabach

Codeswitch helps organisations and brands develop cultural strategies to empathetically understand human behaviour and thrive in new, complex and dynamic environments. Not just future forecasting, not just market research, not just branding, not just ethnography. As trained anthropologists and strategists, we deploy our toolkit of future forecasting, semiotics, ethnography, and design thinking to apply a human lens to your challenges. We solve problems through deeply understanding people, their contexts and their behaviours. A shared background in anthropology and semiotics, strategy and business and political science unites the team and gives Codeswitch its unique calling card - rooting us in changing narratives of culture, a clear grasp on the future while basing us in contemporary design, consumer insight, commercial and strategic know how. https://wearecodeswitch.com/