Belén Paoletti

Belén Paoletti is a seasoned brand manager and strategist with extensive experience in brand positioning and consumer insights. Currently, as Brand Manager & Strategist at Civil Mafia, Belén focuses on defining brand core values and unique value propositions. Belén also contributes to education as a professor in various institutions, teaching courses on applied artificial intelligence in marketing, growth marketing, usability, user experience, emotional branding, and personal branding. With a background in emotional branding consulting, Belén has held significant roles including Research & Insights Manager at Herrera | Havas and Director Operative at both Agencia Pólvora and 316 Agencia Estratégica. An academic foundation includes degrees in graphic design, brand management, and coaching, complemented by certifications in digital commerce and strategic communication management.