Eliana Gonzalez

Eliana Gonzalez is currently the Lead Lifecyle Manager at Coding Dojo. Prior to this, they were an Email Marketing Manager at The Enthusiast Network from June 2018 to December 2019. There, they were responsible for devising strategy, planning and developing email marketing projects focused on acquisition. Eliana also executed A/B and multivariate test strategies to increase engagement across retention marketing channels, including messaging, offers and templates.

Before that, Eliana was an Email Marketing Specialist at Optime Consulting from July 2015 to July 2018. There, they developed, implemented and managed new and existing email communication programs. Eliana also monitored latest trends in email marketing and integrated them into Company’s marketing plans where appropriate.

Eliana started their career as a Marketing Specialist and Community Manager at Avioelectronica from December 2013 to December 2014. There, they were responsible for spearheading the email append process.

Eliana Gonzalez has a Bachelor's Degree in Social Communications and Journalism from Universidad del Quindío. Eliana has also completed certification programs from Lynda.com in Excel 2013 - Essential Training, Facebook for Business, Mobile Marketing - Creating a Strategy, Mobile Marketing Foundations, and Social Media Marketing - Managing Online Communities. Additionally, they have earned a certification from HubSpot in Email Marketing Certified.