Fernando Velez

Fernando Velez is a seasoned professional in digital marketing and communications, currently serving as the Director Nacional de Mercadeo Digital at Coéxito since March 2022, where responsibilities include digital marketing strategy, lead generation, and community development on social media. Previous experience includes roles as Communications Coordinator at Reckitt Benckiser, where the Corporate Communications Office was established, and Coordinator of Marketing Digital at Comfandi. Fernando also co-founded digital360colombia, serving as Ecommerce Director, and has held teaching positions in digital advertising at Universidad Autónoma de Occidente. Educational qualifications include a Communicator degree, a Marketing Specialist diploma, and ongoing MBA studies at EUDE Business School.