Gary Marx

Gary Marx is a seasoned professional with extensive experience in service delivery, growth operations, and optimization across various industries. Currently serving as Service Delivery Lead at Coframe since September 2025, Gary previously held positions including Fractional Head of Growth & Operations at Advisor AI and Chief of Programs & Optimization at Coda Lift LLC, where a 40% increase in website sales and leads was achieved. Gary has successfully driven revenue growth as Acting Director of E-commerce at Organifi, enhancing annual recurring revenue to $33 million and doubling website conversion rates. As the Founder of Conversion Optimized, LLC, over 10,000 A/B tests were executed to improve client conversion rates. Gary's entrepreneurial spirit is evident in the founding of Pacific Coast Waters, focused on sustainable bottled water. Prior roles include software engineering at Gusto and technical support at Optimizely, with a robust educational background in Mechanical Engineering from the University of Michigan.