Cognatis
Reinaldo Gregori is a professional with a diverse background in general management, product development, project management, marketing, and sales. He has held various roles in companies such as Cognatis Analytical Geomarketing, FIA Fundação Instituto de Administração, Fundação Getúlio Vargas em São Paulo (FGV-SP), Gradiente, Unibanco, and Kaiser Permanente. With a strong educational background including a PhD and MA in Demography and Economics from the University of California, Berkeley, and MA in Demography from Georgetown University, he has a solid foundation in research, analysis, and statistical programming.
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Cognatis
Cognatis provides businesses with spatial and statistical intelligence for building expansion strategies, increasing customer profitability, retaining valuable customers, and optimizing sales force territories and resources. It does so by offering services and products that combine geomaketing (location analytics) with statistical and demographic modeling techniques. Our main service lines are: 1. Geomarketing tools (NETtool): Development and implementation of web and intranet tools that empower organizations to generate their own geomarketing analyses. The solutions NETtool integrate seeminglessly powerful functionalities, demographic and socioeconomic geographic data, market data, and digital map layers, all through easy-to-use and powerful interfaces. 2. Geomarketing Services: customized services for organizations interested in building solid expansion or location strategies. 3. Statisctical Models (CRM and Risk analysis ): Analytical models for increasing sales, customer retention or minimizing credit risk. 4. Geodemographic data (GEOpop) : Geodemographic information including socioeconomic, demographic and business location data for Brazil and selected Latin American countries. Data are available at very detailed geographic levels.