Barry Markwick

Barry Markwick is an Experience Design and Innovation Strategy Leader currently serving as a Partner at Idea Couture, a part of Cognizant Digital Experience, since 2022. With extensive experience since 1999, they have advised leading global brands on customer engagement and human-centered design across various roles, including Senior Director of Experience Design at North Highland and Senior Global Design Manager for Huggies Brand at Kimberly-Clark. Barry's multifaceted skills in design thinking, service design, and brand strategy focus on creating meaningful customer experiences and driving business growth. They hold a degree in Design for Industry from Northumbria University and have participated in ongoing professional development, including workshops on service design.