Peg McDermott

Peg McDermott is an award-winning marketing communications expert, Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization.

Peg’s gained proficiency during her 25 years of marketing and advertising agency experience. She is an expert in interactive marketing strategy and tactics including web development, social media marketing, search engine optimization, pay-per-click, and online communications. Her solid record of accomplishment in developing results-driven integrated Internet marketing programs has helped COGO clients to achieve business growth and increase market share in highly competitive industries such as commercial and residential real estate, information technology, and professional services, as well as non-profit organizations. Before launching COGO Interactive in 2009, Peg served as vice president for Ecendant Interactive, where she played a pivotal role in grooming the company from a small start-up into one of the top 13 interactive marketing agencies in the Washington DC Metro area. Peg contributed solution-driven leadership and strategic account management expertise to all company web initiatives, managing billings in excess of $12 million during her 6-year tenure.