Coherency is a marketing insights and strategy agency. We use breakthrough research techniques to decipher the “emotional logic” that drives consumer behavior. In other words, helping brands connect the heart and mind of the consumer.

We offer a full suite of qualitative and quantitative tools to help solve real business challenges. Our research is grounded in the principle that emotion is at the heart of consumer behavior. That’s why we developed LoveQuotient®.

LoveQuotient is the first tool of its kind that quantifies how much consumers love brands. Love as in the way Bostonians love the Red Sox or greenies love Tesla. Our proprietary methodology measures compatibility, diagnoses opportunities and makes predictive recommendations, which helps guide clients’ decision-making.  

We understand that love is a four-letter word in some companies, too soft and fuzzy. What we are talking about is the biochemical process of affinity in people, how we relate to what we enjoy. LoveQuotient adapts the principles of compatibility matching and relationship science to provide the first empirical measure of emotion between consumers and brands. This is not consultancy speak. It is a process built on proprietary technology and validated through a multi-year large-scale study with more than 250 brands and 6,000 respondents. 

Headquartered in Los Angeles with offices in New York City, Coherency services a broad range of clients across many categories, including Media & Entertainment, Consumer Package Goods, Financial Services, Pharmaceutical and Technology.  To learn more, visit us at www.coherency.com.

Media & Entertainment

Coherency

Coherency's headquarters in Los Angeles, United States

Jeff Meleski

Ben Abrams

Jeff Jacobs

Debbie McCurry

The Leadership Team at Coherency is responsible for steering the company towards its strategic goals and vision. This team comprises senior executives who oversee different functional areas such as quantitative operations, client engagement, research, marketing sciences, and client solutions. They work collaboratively to drive growth, foster innovation in the company's proprietary methodologies like LoveQuotient®, and ensure that Coherency delivers valuable insights and strategic counsel to its diverse clientele.

Leadership Team

The Quantitative Research and Operations team at Coherency focuses on leveraging data-driven methodologies to understand and measure consumer emotions and behaviors. They are responsible for developing, executing, and managing the LoveQuotient® tool, conducting detailed market analysis, and providing predictive insights to help clients make informed strategic decisions. This team ensures that all quantitative research initiatives are aligned with the company's mission to decode the "emotional logic" that drives consumer affinity with brands.

Coherency

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Teams

Leadership Team

Quantitative Research and Operations

Offices

Coherency

Org chart

Teams

Leadership Team

Quantitative Research and Operations

Offices

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