Almendra (Almond) Hernandez is an experienced professional in communications and community-building, currently serving as the Mexico Country Lead at Coinbase since September 2025. Previously held the position of Communications Team Lead at Giveth from August 2022 to August 2025, where Almendra (Almond) developed impactful social media campaigns that achieved a 30% growth in engagement. Almendra has also worked in various roles, including Coordinador de Comunicaciones at RefractionDAO and Latam Community Builder at DoinGud, contributing to initiatives in the NFT ecosystem. Additional experience includes strategic partnerships at YO MOBILE, leading communications for campaigns at Fundación México Vivo, and managing content development at Youlive Talent Agency and Facebook. Almendra is a founder of Chidasmx, the first girl-only music digital magazine in Mexico, and has a strong academic background with degrees in communication from Universidad Iberoamericana and ongoing studies for a Master's degree in Marketing at TECH Global University.
This person is not in the org chart
This person is not in any teams
This person is not in any offices