Di Sanborn

Di Sanborn is currently the Head of Institutional Marketing at Coinbase. Prior to joining Coinbase, they spent 17 years at BlackRock, where they most recently served as Managing Director, Head of Institutional Marketing, North America. In this role, Di led multi-pillar marketing to drive profitable and scalable growth for BlackRock's North America institutional business. Her team focused on building BlackRock's brand and growing/accelerating commercial priorities within the institutional client segment through targeted, scalable marketing campaigns and digital lead generation & qualification.

Throughout their career, Di has been a driving force behind some of the most successful marketing initiatives in the financial services industry. Di is a strategic thinker with a track record of executing complex campaigns that deliver tangible results. Di is a proven leader and team builder, and their experience will be invaluable as Coinbase looks to continue growing its institutional business.

Di Sanborn's educational career includes a Bachelor's degree in Journalism from Penn State University.

Di Sanborn reports to Kate Rouch, Chief Marketing Officer.