Imane Benhima

Imane Benhima is a seasoned marketing professional with extensive experience in the digital and performance marketing sectors. Currently serving as Head of Paid Media for EMEA at Coinbase since January 2025, Imane previously held the position of Global Head of Performance at Kraken Digital Asset Exchange from January to November 2024. Imane's career includes significant roles at Uphold Inc., where responsibilities ranged from VP of Consumer Marketing to Growth Marketing Manager, as well as a tenure at ThinkMarkets as Global Digital Marketing Manager. Earlier experiences also include positions at ActivTrades, Rosetta Stone, Coley Porter Bell, Lambie-Nairn, and Landor Associates. Imane holds a Master’s degree from the London School of Business and Finance and a Master's degree in Marketing and Public Relations from the University of Wales, Cardiff, alongside a Bachelor's degree in Hospitality Management from The Higher International Institute of Tourism.