Lucia Riera

Lucia Riera is a Senior Creative Producer at Coinbase, specializing in production, marketing, and advertising. They possess strong skills in project management and budgeting throughout all production phases. Lucia holds a Bachelor’s Degree in Cognitive Science and a Minor in Cinematic Arts from the University of Southern California, where they also worked as a research assistant and first assistant director. Previously, they have produced digital social media campaigns for notable companies, including Netflix and Paramount, and have coordinated major campaigns at Live Nation Entertainment.