Sj Tan

SJ Tan is an experienced marketing professional currently serving as the Director of Marketing Technology and Data Platforms at Coinbase, specializing in building global marketing revenue growth engines since March 2022. Prior to this role, SJ Tan held various senior positions at Google from October 2011 to March 2022, including Head of Growth Marketing for Google Assistant, overseeing global consumer engagement across multiple platforms, and multiple leadership roles in performance marketing and online marketing, focusing on paid media, conversion optimization, and analytics. SJ Tan also co-founded SOS Inc., a digital marketing agency, and Performer Media, which created an ad network, before moving on to the role of Director of Online Marketing at OANDA. SJ Tan's educational background includes a Bachelor of Science in Biology from Western University, as well as advanced studies in marketing and growth strategies from Reforge and The Wharton School.