George Saoud is a commercially astute CEO and CFO with extensive experience across consumer retail, financial services, property, and accountancy sectors, including top 20 ASX-listed brands. Currently serving as the Chief Executive Officer for Emerging Businesses at Coles, George has previously held significant roles such as Chief Financial Officer at Fantastic Holdings and Metcash. Having completed an Advanced Management Program at INSEAD and holding multiple finance and accounting qualifications, George is recognized for driving revenue growth and successful business transformations. Their leadership style promotes inclusivity and collaboration, reflecting a commitment to strong ethical values.
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