James Crolla

James Crolla is currently the Head of Better Buying at Coles Group in Melbourne, Australia. They have held multiple roles within the company, including Head of Business Unit Integration and Head of Commercial Execution. Prior to joining Coles Group in 2021, James served as a Senior Vendor Manager at Amazon.co.uk and a Managing Director at Universal Media Corporation. Their earlier experience includes a significant tenure as Buying Manager for Consumer Electronics at Tesco Stores Ltd. James's career began in retail management at Powerhouse, where they held positions such as Deputy Store Manager.