Matt Bowden

Matt Bowden is an experienced audience and digital strategy specialist currently serving as an Audience Specialist at Coles Group since May 2024. Previously, Matt held the position of Digital & CX Strategist at Host/Havas, where the focus was on connecting clients' customers to meaningful digital experiences through research and data analysis. Prior roles include Customer Strategy and Insight Specialist at Wheels Media, where audience and revenue growth were prioritized, and Communications Strategist during a freelance tenure. Matt has also worked as Digital Strategy Director at MediaCom Australia, Senior Digital Strategist at Slingshot Media Ventures, and Strategic Planner at Velti, with early career roles at Inside Mobile, MindMatics AG, and BioMed Central. Throughout this diverse career, Matt has developed a robust skill set in audience cultivation, strategic planning, and integrated digital solutions.