Arda Basaran

Arda Basaran is an experienced marketing professional currently serving as the Senior Marketing Manager for Turkey and the CACE Hub at Colgate-Palmolive since November 2025. Prior to this role, Arda developed a strong background in brand management at PepsiCo, where responsibilities included positions such as Marketing Manager for Lipton Ice Tea and Sting Energy Drink, as well as Senior Brand Manager and Brand Manager for multiple product lines. Arda also gained valuable experience at Vodafone, where roles included Marketing Senior Associate Manager and Brand Strategy & Communication Specialist. Early in the career, Arda worked on a business project at Zurich Financial Services focused on developing marketing propositions for families with adolescents. Arda's educational background includes degrees from Koç University and the University of St.Gallen.