Sandra Monroy is an experienced professional in the fields of retail and shopper insights, market analysis, and business analytics. Currently serving as the Director of Retail & Shopper Insights for the Latin America Division at Colgate-Palmolive since May 2015, Sandra leads initiatives to understand shopper behavior and develop strategic insights for growth across diverse retail environments. Previous roles include Group Manager for Market Insights & Business Analytics in Mexico, where Sandra identified growth opportunities and provided actionable recommendations, and Sr Manager for Market Insights & Business Analytics, focusing on market research aligned with business objectives. Earlier experience at dunnhumby as a Client Manager and at Seatech International in various roles further solidified expertise in market research and insights. Sandra holds multiple degrees and certifications, including a specialization in Process Engineering and Quality Management, and has advanced knowledge in digital transformation and strategic management in retail.
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