Vanessa B. is a seasoned marketing professional with a Master’s degree in Marketing & Category Management from NEOMA Business School. They have held various roles in prominent companies, including Total and Nestlé, where they contributed to marketing strategies and promotional campaigns. Currently, as Directrice d'Enseignes at Colgate-Palmolive, they lead initiatives in the Hard Discount and BtoB sectors, drawing on extensive experience in category management and trade marketing. Previously, Vanessa held key positions at Mondelēz International that involved managing retail categories and training regional sales directors.
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