SOFIA SALAS

Sofia Salas is a seasoned marketing and e-commerce professional with extensive experience spanning over a decade. Sofia began her career as an Asistente Comercial at Pacífico Seguros, achieving sales objectives and managing high-profile client relationships. Subsequent roles at The Hershey Company included contributions to brand and seasonal marketing initiatives, with notable successes in e-commerce campaigns. At Ripley Perú, Sofia served as a Digital Marketing Analyst, significantly increasing sales and website performance. Progressing to roles at Amphora Peru SAC and adidas, Sofia focused on digital marketing strategies and partnerships. Currently, as Product Manager Digital at Colgram S.A., Sofia leads digital commercial planning and campaign execution while managing substantial budgets for digital media. Educational qualifications include a Bachelor's degree in Business Administration from Universidad de Piura.