Benoit Grangier

Sport e-business manager at Colizey

Benoit Grangier has a extensive work experience in various roles related to e-business, growth marketing, and sports technology.

In their most recent position at COLIZEY as a Sport e-business manager, they successfully improved key performance indicators such as paid and organic traffic, conversion rate, and repeat rate. Their responsibilities included implementing an effective SEO editorial strategy, establishing partnerships and affiliate programs, revamping UX design and merchandising rules, and expanding marketing and promotion plans.

Prior to that, they worked as a Sports Tech Startup Mentor at Qatar SportsTech, where they provided guidance and mentorship to new startups in the sports technology field.

Benoit also served as a Growth Marketing Expert at Word Of Run, where they contributed to the growth of the company through their expertise in marketing strategies.

Before that, they held the position of Marketing Director France at Chronofocus, where they led marketing initiatives in the country.

Benoit also worked as a Marketing Director Europe at CKT Europe, where they were responsible for marketing activities across various European countries.

Their experience in the sports industry also includes working as a Marketing Manager France & EMEA at Mizuno, where they led various initiatives such as the launch of the company's first e-shop, coordination of the European Intranet, PR management for France and Belgium, and development of strategic partnerships with athletes and events.

At New Balance, they worked as a Marketing Assistant, overseeing the company's website and managing sponsorships.

Earlier in their career, they held the role of Junior Product Manager at Microids.

Throughout their career, Benoit Grangier has demonstrated their expertise in driving digital growth, optimizing e-commerce operations, developing comprehensive digital strategies, leveraging technology and data analytics to enhance customer experiences, and collaborating with various stakeholders to achieve goals.

Benoit Grangier began their education in 2003, attending OMNES Education where they pursued a Master's degree in Marketing. Benoit completed their studies in 2004. A decade later, in 2013, they enrolled at Université d'Évry to pursue a Diplôme universitaire in Physiologie du Sport et Nutrition E²N². This program lasted until 2014. In the same year, Grangier attended We Are The Words, although it is unclear what specific field of study they pursued there, as it is not mentioned.

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Timeline

  • Sport e-business manager

    March, 2020 - present

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