Collectcent
Puru Sahdev is a professional with extensive experience in programmatic partnerships and business development. Currently serving as Manager of Programmatic Partnerships at Collectcent since January 2022, Puru previously held the position of Associate Manager in the same department. Prior to this role, Puru worked as a Customer Support Executive at Tech Mahindra for six months in 2021, and as a Business Development Executive at Vedantu from January 2020 to June 2021. Puru holds a Master of Business Administration (MBA) with a focus on finance and marketing from Chandigarh University, completed between 2018 and 2020.
Collectcent
Who Are We Founded in 2013, Collectcent is a leading programmatic advertising technology company working with direct publishers and advertisers on CPM, CPI and CPA business models globally. We are designed to provide the full extent of digital advertising solutions the industry needs via mobile, desktop, OTT and in-app to attain their goals. With 180+ people across India, Singapore and USA, our key markets are SE Asia, North America and the Middle East. What We Do We monetize and yield revenue for thousands of app and web publishers across a wide range of business domains like e-commerce, gaming, travel, entertainment, telecom, etc. We do over 3.5 billion Display, Native, Banner and Video impressions per day. Our superior auto-optimize technology supports all major publisher integration methods like Tag-based, Header Bidding, API and SDK delivering the inventory across highly targeted options to our tier I demand stack. On our Ad Exchange, we buy and supply traffic on Real-time bidding (Version 2.5, backward compatible till Ver 2.1). Our USP Targeted Technology: We extend advance targeting options via our proprietary technology that help you hit KPIs that matter most. Fraud Protection: We use in-house & 3rd party fraud detection tools to maintain traffic quality. Our SIVT% has consistently remained under the threshold levels. Client Servicing: We are committed to providing a clean and protected advertising marketplace to all our partners.