Collective 222 is a full-service branding, licensing, and communications partner founded and led by industry veteran Bettina Klinger. We act as Agency of Record for legacy estates and modern brands, translating heritage and IP into contemporary relevance and revenue. Our team builds end-to-end programs—brand architecture and messaging, media strategy and high-impact placements, licensing and retail partnerships, event development, and day-to-day business management—so clients see sustained visibility and measurable growth.

Clients include: Hemingway Ltd., the Gary Cooper Estate, the Byron Janis Estate, Bob Bookman, Dr. Amanda Foreman, Dr. Stuart Fischer, MD, Howard Blum, the Cecil B. DeMille Estate, Academy 100, Turner Classic Movies, the Ray Charles Estate, the B.B. King Estate, the Bob Newhart Estate, the Cedric Gibbons Estate, Wallace Skincare, Twisted Challah Bakery, East Hampton Oyster & Shucker Company, USC School of Cinematic Arts, the Muhammad Ali Estate, Kleinfeld Bridal, Thierry Mugler, Montblanc, Guerlain Paris, Grand Central Terminal, Revlon, Dr. Doris Day, Valerie Wilson Travel, Food Network, Cooking Channel, Murray’s Cheese, Chef Maria Loi, Todd English Food Hall, Chef Tom Douglas, Urbanspace, Harney & Sons Tea, Crystal Cruises, Assouline, Harper Collins, Target, Yamaha, and Virtuoso.

For Hemingway Ltd., we lead brand stewardship—spanning strategy, licensing, archives, partnerships, events, and media. Our programs carry the Hemingway name into contemporary culture and commerce with sustained visibility and measured growth.

Collective 222

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Collective 222

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