Aimee Passmore

Aimee Passmore is a seasoned business owner and floristry expert with 19 years of experience across New Zealand, Australia, and London. Currently, Aimee operates Freedom Floristry, a boutique florist specializing in dried and preserved floral designs, and Freed Up, a consultancy focused on streamlining business processes. Additional experience includes roles as Business Development Manager and Administration Team Leader at Colliers, where Aimee emphasizes leadership and strategic alignment. Aimee previously served as Manager and Senior Florist at The Flower Room in London, alongside various senior florist positions in Australia and New Zealand. Aimee's educational background includes a graphic design course, a certificate in LANDATA system, and a national certificate in floristry from Whitireia Community Polytechnic.