Leland Maschmeyer is an accomplished executive known for significant contributions to brand development and innovation across various industries. Currently serving as CEO of COLLINS since July 2021, Leland has successfully doubled both revenue and EBITDA over a three-year period. As a Co-Founder of Sway, Leland is focused on replacing single-use plastics with sustainable seaweed polymers. Previous roles include Chief Brand Officer at Chobani, where involvement in core leadership contributed to a tenfold increase in company valuation and multiple awards for innovation and design. Leland also co-founded River, a newstech company that achieved high acclaim before its acquisition in 2021, and has held positions at prominent firms like McKinney and COLLINS as Co-Chief Creative Officer. Leland is an active board member for Basis and The One Club for Creativity. Academic credentials include a Bachelor of Arts from the University of North Carolina at Chapel Hill.
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