Franco Lucchetti

Franco Lucchetti is an experienced SEO and content strategy professional with a robust track record spanning over a decade in various leadership roles across multiple companies. Currently serving as Head of SEO for Columbus Direct at Collinson, Franco oversees the quality and performance of SEO initiatives, manages the SEO roadmap, and fosters relationships with strategic partners to enhance brand visibility and profitability. Previous roles include Sr SEO Planner at MediaCom, where Franco developed SEO strategies for GSK in the South Europe Region, and SEO Manager & Analyst at Ad Maiora Srl, focused on comprehensive SEO audits and link building strategies. Franco also contributed to academic excellence by lecturing on Google Analytics at the Istituto Europeo di Design. With a solid educational background that includes advanced studies in Marketing and Business from prestigious institutions, Franco aligns technical SEO proficiency with strategic content development, ensuring compliance with evolving digital standards.