Tom Beeden

Tom Beeden is a seasoned professional with extensive experience in Salesforce Marketing Cloud (SFMC) and marketing automation. As the Principal SFMC Consultant at Collinson since August 2022, Tom leads a team ensuring optimal usage of SFMC for clients and internal brands. Prior roles include serving as the SFMC Technical Consultant and Head of Marketing Automation at Inspired Thinking Group, where responsibilities ranged from optimizing the SFMC platform for clients to developing a large team specializing in marketing automation. Tom also has a background as CRM Development Manager at ITG Creator, Database and Analytics Manager at Jack Wills, and various roles at TMW Unlimited and Practical Law Company, focusing on CRM, data analysis, and campaign management.