Colludo is a commercial representation business focused on delivering measurable outcomes for sport, brands, and athletes.

Unlike traditional sponsorship sales models that push inventory, Colludo develops commercially aligned partnership strategies built around brand objectives, audience connection, and long-term value creation.

Services include:
 •  Commercial strategy
 •  Partnership architecture
 •  Market representation
 •  Revenue generation
 •  Athlete commercialisation
 •  Sponsorship evaluation

Led by senior sports executive Adam Richardson, Colludo draws on experience across the AFL, NBL, Netball Australia, Media Rights, Venue infrastructure & Commercialisation, and National Sporting Organisations.

With Brisbane 2032 approaching, Colludo is focused on helping rights holders and brands build meaningful long-term platforms across community, pathways, and elite sport.

Colludo

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Colludo

Org chart

Teams

Offices

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