Raphael Bighetti

Raphael Bighetti serves as the Head of E-commerce and Digital B2B at COLORMAQ since October 2017, driving digital transformation in the industry through the establishment of D2C/B2C teams and the development of marketplace channels and proprietary stores. Previous roles at COLORMAQ include National Digital B2B Manager, overseeing seller management across major online retail marketplaces, and Regional Sales Manager for the Southeast/Central-West, managing strategic clients and leading a team. Prior to COLORMAQ, Raphael held various positions at Cervejaria Ambev, including Regional Accounts Manager for the interior of São Paulo. Raphael is currently pursuing an MBA in E-Commerce at Escola Superior de E-Commerce and holds an MBA in Sales Management from Fundace USP as well as a degree in Production Engineering from Universidade Estadual Paulista Júlio de Mesquita Filho.