Brandon Baskin

Brandon Baskin is a Loyalty Program Manager with extensive experience in developing and executing loyalty strategies that enhance customer retention and engagement. At Comarch, Brandon manages the Allstate Elevate Rewards program, achieving a 175% increase in redemptions and a 50% boost in redemption rates through strategic campaign execution and data-driven insights. Previously, Brandon oversaw the Exxon Mobil Rewards+ program, increasing active membership by 22% and improving mobile app usage by 60% through targeted promotions and user experience enhancements. Brandon's career began as a Marketing Intern at GiftsForYouNow, leading to a Marketing Assistant role where accomplishments included growing a loyalty program to generate $1.9M in revenue. Brandon holds a Bachelor of Business Administration in Marketing from the University of Iowa.