Amanda App

Amanda App is an accomplished marketing professional with extensive experience in strategy and planning. Currently serving as Senior Director of Prospect Strategy & Planning at Comcast Cable since May 2016, Amanda oversees marketing initiatives and has previously held roles such as Senior Manager of Acquisition Email. Prior to Comcast, Amanda worked at CMG Partners from April 2012 to April 2016, where responsibilities included developing comprehensive marketing strategies, conducting opportunity assessments, and leading integrated campaigns for broadband products. Earlier experience at Group G Direct as Account Manager involved managing client relationships and executing integrated marketing plans across various industries. Amanda holds a BS in Business Administration with a focus on Marketing from Stonehill College, supplemented by executive education at Columbia Business School.