Trace Hawkins is a seasoned executive with extensive experience in analytics, data science, and marketing strategy. Currently serving as Senior Vice President of Enterprise Analytics and Data Science at Comcast since April 2015, Trace leads the Center of Excellence for Advanced Analytics and collaborates closely with C-Suite executives to address strategic challenges related to capital allocation, marketing investments, and customer experience. Prior roles include Vice President positions at YP and Executive Director of Marketing Strategy at AT&T, where Trace focused on customer retention and marketing strategies. Trace began a career in consulting, holding senior roles at North Highland and co-founding TCH Wireless Consulting. Educational credentials include an MBA and doctoral studies in Business Strategy from Georgia Institute of Technology, along with a B.A. in International Affairs from The George Washington University and study at Université Paris-Sorbonne.
Comcast
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Comcast creates incredible technology and entertainment that connects millions of people to the moments and experiences that matter most. They are a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States’ largest video, high-speed internet, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. Xfinity delivers the best entertainment to customers via X1, Flex and Stream. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. 23 million customers in six countries get brilliant TV, broadband and mobile from Sky. Additional business lines include Comcast Ventures, Comcast Technology Solutions, and Comcast Spectator. Comcast Ventures combines the resources of a global media and technology leader; the expertise of a leading venture fund; and the technical insight, scale, and experience of a strategic investor. Comcast Technology Solutions exists to provide the technologies businesses need in order to provide all these wonderful choices. Lastly, their Comcast Spectator segment is a national leader in the world of sports and entertainment with a portfolio of various professional sport franchises.