Trace Hawkins

Trace Hawkins is a seasoned executive with extensive experience in analytics, data science, and marketing strategy. Currently serving as Senior Vice President of Enterprise Analytics and Data Science at Comcast since April 2015, Trace leads the Center of Excellence for Advanced Analytics and collaborates closely with C-Suite executives to address strategic challenges related to capital allocation, marketing investments, and customer experience. Prior roles include Vice President positions at YP and Executive Director of Marketing Strategy at AT&T, where Trace focused on customer retention and marketing strategies. Trace began a career in consulting, holding senior roles at North Highland and co-founding TCH Wireless Consulting. Educational credentials include an MBA and doctoral studies in Business Strategy from Georgia Institute of Technology, along with a B.A. in International Affairs from The George Washington University and study at Université Paris-Sorbonne.