Xander Addington is a seasoned professional in data analysis and e-commerce, currently serving as Co-Founder at Comfys since December 2024. Prior to this role, Xander held various positions at Showpo from July 2019 to December 2024, culminating in the roles of Head of Data & Ecomm and Head of Data & Analytics, where responsibilities included data integration, forecasting, and reporting. Xander also contributed to Allure Media as Lead Data Analyst from August 2015 to December 2018, enhancing digital publishing efforts for notable brands like Business Insider and Gizmodo. Earlier experience includes freelance work as a web developer and IT consultant, a Senior Business Analyst role at Yakimbi Group, and a Marketing Executive position at Kantar Worldpanel. Xander holds a BSc in Physics from Durham University, complementing a strong educational foundation with 11 GCSEs and 4 A Levels.
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