Tugba Erdem, PhD, is a Strategic UXer specializing in experience strategy, research, and service design. With extensive experience leading UX teams at companies like SHERPA Experience Design Studio and Paribu, Tugba has developed innovative systems that foster user-centric design and drive business impact. Currently serving as a Business Design Manager at Commencis, Tugba oversees multiple projects and a team of designers while mentoring design thinking programs in the fintech sector. Tugba also has a background in academic research, having published articles focusing on the digital divide and conducted studies in urban sociology.
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